On 13 March 2026, Khon Kaen University (KKU), through its Communications Division, held an opening ceremony for the “Digital Marketing: Enhancing the Efficiency of Corporate Media Production for Digital-Era Communications” workshop. This event is part of the University’s 2026 fiscal year project for developing online media production capabilities. The ceremony was presided over by Mrs. Natsamol Tanakulrungsarit, Vice President for Legal and Communications, with 15 participants, including media production staff from the Communications Division and administrators, in attendance at the Khon Kaen University Science Park.
Mrs. Natsamol Tanakulrungsarit stated that Khon Kaen University is committed to becoming “A World-Leading Research and Development University.” Amidst rapid technological change, enhancing corporate communication skills for the digital era is an urgent priority to support effective internal operations.
“Corporate image communication is crucial, encompassing both internal communications with our staff and students, and external communications with our stakeholders. A key challenge for the Communications Division is ensuring a unified direction in our messaging. I extend my deepest gratitude to our distinguished speakers for honouring Khon Kaen University with their presence and for clearly articulating how to communicate with diverse target audiences. We expect our media team will apply the knowledge gained today to further enhance the effectiveness of the University’s media production,” the Vice President for Legal and Communications concluded.
Mr. Sombatsara Thirasaroj, a nationally renowned influencer and organiser also known as “Pa Tue,” advised, “The Communications Division’s media team must know itself and understand its target audience to produce content that is relevant, accessible, concise, and aligned with global trends. It is important to provide opportunities for the new generation of students to co-create content. Furthermore, the team must act as a bridge, conveying information from the administration to the target groups, to ultimately achieve success in public relations and build a strong corporate image.”
Mr. Chumporn Para, Director of the Communications Division, explained that the 2026 fiscal year project for online media development begins with this one-day Digital Marketing workshop. The session focuses on practical techniques for producing digital media tailored to various platforms and includes the development of actionable improvement plans guided by a professional national-level expert.
“The expected outcome is that our personnel will acquire enhanced digital media production skills and be able to apply this knowledge to achieve tangible improvements in corporate communications. This will help elevate the University’s communication standards, making them more modern, professional, and capable of reaching a wider audience,” the Director added.
Mr. Thawatchai Meena, a member of the Public Relations Committee of the Student Union and the morning session’s speaker, shared insights into their operations. “The Student Union consistently focuses on evolving its communication methods. Our public relations team is divided into three distinct functions: strategic planning, content production, and dissemination across social media platforms. With students as our primary target audience, we analyse their information consumption behaviours to create content that resonates and communicates with maximum efficiency. A key principle is that good content must be designed for the ‘receiver,’ not the ‘sender,’ and maintaining a consistent posting schedule is crucial for retaining our follower base and fostering engagement.”
Mr. Attaphon Hampong, an Audiovisual Technical Officer from the Communications Division, remarked, “I am thrilled to have learned from national-level experts in digital media. The knowledge gained will be directly applicable to my daily work, allowing me to contribute to developing Khon Kaen University’s digital media to its fullest potential.”
The workshop was divided into two sessions. The morning session, led by Mr. Thawatchai Meena, provided an in-depth look at the student public relations team’s work and a co-creation discussion on corporate communication from a student’s perspective. The afternoon session, led by Mr. Sombatsara Thirasaroj and Dr. Nichanan Kongsri, focused on digital-era marketing and communication, offering strategies for creating modern media content that connects effectively with online audiences.
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