The Faculty of Business Administration and Accountancy, Khon Kaen University (KKBS), extends its congratulations to students for their outstanding performance in the MTEX MarTech Expert Certification – Young Talent Bootcamp 2026 (Khon Kaen University Qualifying Round). The competition provides a platform for the new generation to apply marketing technology (MarTech) to real-world business challenges and creatively showcase their digital marketing capabilities. Participants competed for a prize pool exceeding 100,000 baht and the opportunity to connect with leading organisations in marketing and technology.
Dr. Narisara Palusuk, Associate Dean for Administration and Corporate Image
The competition was held at the Wang Lert Room (Smart Classroom) in the Faculty of Business Administration and Accountancy. The opening ceremony was presided over by Dr. Narisara Palusuk, Associate Dean for Administration and Corporate Image. A distinguished panel of judges from various sectors undertook the rigorous evaluation of the submissions. The panel included Mr. Chaipong Lapliengtrakul, President of the Marketing Technology Association of Thailand; Mr. Sathira Tassanawat, Marketing Manager at Central Pattana Khon Kaen Co., Ltd.; and Mr. Pakpoom Pattanasetthanont, Vice Chairman of the Khon Kaen Chamber of Commerce and Founder and CEO of AA&CC CO., LTD.
Following an intensive judging process, students from the Faculty of Business Administration and Accountancy at Khon Kaen University secured the following awards:
First Prize: Team “CRM Zenith” Members from the Bachelor of Business Administration Programme in Digital Entrepreneurship and Marketing Technology (Major in Digital Entrepreneurship):
- Mr. Jeerapat Kulchanarong
- Mr. Phongphon Chanda
- Mr. Chakkaphat Srisutham
- Mr. Weerathep Pasuk
- Mr. Chonlakorn Ruangwachirapanya
First Runner-up: Team “TREEDOM” Members from the Bachelor of Business Administration Programme in Digital Entrepreneurship and Marketing Technology (Major in Marketing Technology):
- Miss Sangchan Kanthaphon
- Miss Oraphan Thawornchart
- Miss Atittaya Jaikan
Members from the College of Computing:
- Mr. Watcharawit Chaipluem
- Miss Onjira Saenta
Second Runner-up: Team “Munfrang Kluk Phong” Members from the Bachelor of Business Administration Programme in Digital Entrepreneurship and Marketing Technology (Major in Marketing Technology):
- Miss Kanyarat Phongchoei
- Miss Narisa Sangchampa
- Miss Tawan Yuttakijseree
- Miss Nattacha Wanmueangkao
- Mr. Nopphon Timthanasan
Following their stellar performance, Team “CRM Zenith” and Team “TREEDOM” have been selected to represent Khon Kaen University at the National MarTech Hackathon during the Young Talent Bootcamp 2026, held on 2–3 May 2026.
This achievement underscores the Faculty’s commitment to producing graduates who seamlessly integrate business acumen with cutting-edge technology, ensuring they remain at the forefront of the rapidly evolving digital economy.
News/Photos: Bawornpot Pilaphan
