On 26 February 2026, Khon Kaen University (KKU), in collaboration with Phu Pha Man Municipality, organised a community knowledge transfer workshop as part of a broader initiative to develop community products and identity-based media. The project aims to strengthen the local economy and society through sustainable tourism development in Phu Pha Man District, Khon Kaen Province. The event was held at Wat Chaliang Thong in Ban Soeng Nuea, Non Khom Sub-district, and was officially opened by Mr Chaiya Ruangcharoen, Mayor of Phu Pha Man Municipality.
Khon Kaen University’s contribution was led by Assistant Professor Kham Jaturongkakul from the Faculty of Fine and Applied Arts, who served as the lead instructor. He was supported by a team of academics and staff from the Division of Enterprise and Societal Sustainability. Together, they delivered hands-on training in product design and development to local occupational groups and community enterprises. The workshop sought to empower participants to create distinctive products that reflect the unique identity of Phu Pha Man while responding effectively to contemporary market demands.
The initiative also saw participation from Krungthai Bank, represented by Mr. Natthapong Deeboon, Head of Marketing Activation, who attended to explore opportunities for extending the project’s long-term sustainability. This highlights the powerful collaboration between academia, local government, and the private sector in driving the grassroots economy.
The workshop focused on adding value to local products through creative design. Participants worked on developing over 30 types of items, including woven handicrafts and souvenirs inspired by the iconic “Phu Pha Man Bats,” embroidered cotton clothing, and products made from upcycled materials. In parallel, the training covered essential skills in marketing, branding, and communicating community identity. The goal is to strengthen their competitive edge and develop robust OTOP (One Tambon One Product) items, leading to the secure and sustainable growth of community enterprises.
This project exemplifies Khon Kaen University’s role as a source of knowledge working alongside communities. It integrates cooperation between the public sector, the financial sector, and local citizens to elevate the grassroots economy while preserving local identity. This initiative aligns with the Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth), SDG 11 (Sustainable Cities and Communities), and SDG 17 (Partnerships for the Goals), all of which aim to build self-reliant, resilient communities that can achieve quality growth founded on their proud local heritage.
Source/Photos: Division of Enterprise and Societal Sustainability, Khon Kaen University
ภาพ/ข่าว : ฝ่ายวิสาหกิจและสังคมยั่งยืน มหาวิทยาลัยขอนแก่น
