Khon Kaen University Science Park (KKUSP), in collaboration with the Regional Science Park Network in Northeast 1 (RSP Northeast 1), has demonstrated its pivotal role in propelling Thai startups onto the global stage. The latest success story comes from “NaYoo” (NaYoo.com), an innovative real estate marketplace platform that has secured over 40 million baht in Pre-Series A funding from prestigious investors including NVEST Ventures and Allkons One Co., Ltd.
Fostering Innovation in Thailand’s Northeast
Dr. Apirachai Wongsriworaphon, Director of KKUSP, expressed immense pride in NaYoo’s achievement during a celebration held at the KKUSP administrative building. “NaYoo represents Thailand’s first real estate platform specifically designed to address the unique needs of home seekers across different provinces,” he stated. “Their ability to attract national-level investment clearly demonstrates that startups from regional areas have the capacity to compete on the global stage.”
The Science Park’s “Nextgen Synergy X” model has been instrumental in creating a thriving community for startups. This innovative approach focuses not merely on building businesses but on cultivating a new generation of entrepreneurs with forward-thinking mindsets. KKUSP aims to establish at least 12 new startups annually, positioning itself as a key driver of Thailand’s future economy.
NaYoo: Transforming Thailand’s Real Estate Landscape
Co-Founders and CEOs Mr. Phakkanat Boonchoedchaiya and Mr. Pachara Chin-on shared the vision that propelled NaYoo to success: “We began with a straightforward mission—to simplify and reduce the time Thais spend finding their ideal homes. In today’s rapidly evolving technological landscape, the real estate market must adapt accordingly.”
NaYoo distinguishes itself through several competitive advantages:
- Comprehensive Data: Offering up-to-date and accurate real estate information meticulously curated by industry experts
- Expert Guidance: Providing personalized advice from certified real estate consultants
- Local Expertise: Maintaining robust networks of local partners in each province, including specialized branches like Khon Kaen NaYoo and Ubon NaYoo
- Strategic Marketing: Implementing proactive campaigns across both online and offline channels to effectively reach target audiences
- Proven Results: Facilitating over 1,800 unit bookings valued at more than 4 billion baht
- Extensive Reach: Building a user base exceeding 8 million people spanning 10 key provinces
Ambitious Growth Trajectory
With its current momentum, NaYoo has outlined an ambitious expansion plan that includes nationwide coverage by 2027 and entry into the broader ASEAN market by 2029. This growth strategy underscores the effectiveness of KKUSP’s support system in nurturing startups with global potential.
KKUSP: Building Bridges to Success
Dr. Apirachai emphasized that “The Science Park functions not just as a physical space for startups, but as a crucial bridge connecting innovative ideas to successful implementation. We are dedicated to building a comprehensive innovation ecosystem that drives startups toward sustainable growth, ultimately advancing Thailand’s economy and society toward global excellence.”
NaYoo’s remarkable success story exemplifies KKUSP’s effectiveness in creating an innovation ecosystem that systematically connects startups with key stakeholders across the public and private sectors, investment communities, and academic institutions—all working in concert to drive Thailand’s economic and social development through innovation.